Research + Development

Innovating by thinking in radically different ways: We create groundbreaking technological innovations that fundamentally transform existing markets or give rise to completely new ones. One of our main challenges in this process is to reconcile conflicting ecological and economic needs for the common good.

As we adapt our technologies to existing products and product environments, we acquire new insights, gain new knowledge about materials and test unconventional methods. We ensure that our application-related insights are systematically verifiable, evaluate additional technical options and help our innovation partners put this knowledge into practice for use in series production.

We bring product innovations to series production readiness. Our virtual-reality DigiLab allows us to design development processes that are lean, cost-effective and efficient. Many years of development work have gone into our AI and software tools for the digitalization of analogue product experiences. With digital prototyping and testing, we can speed up the concept phase and avoid costly mistakes in the product development process.